Senior Product Designer with 13+ years designing complex digital products across Web3, FinTech, and startup ecosystems. Specialized in DeFi UX, design systems, and 0→1 product design including wallets, governance platforms, marketplaces, and staking products.
📞 +63 917 303 7398
I'm Jonathan from Manila and I design digital products and interactions for the service of people and businesses.
As a Designer for 13+ years, I've had the opportunity to improve products and services for various industries such as Web3 and DeFi, Blockchain Services, Healthcare, FinTech, eCommerce, EdTech, and Employee Benefits.
With skillsets and mindsets that covers both the Product Discovery and Product Delivery, I aim to bring about clarity through different artifacts and practices such as Empathy Maps, Journey Maps, Rapid Prototyping, Usability Audits, and User Testing
| Company | Date Worked | Website | Industry | My Role | Highlights |
|---|---|---|---|---|---|
| SatLayer | Oct 2025 - Dec 2025 | https://satlayer.xyz/ | Web3 | Product Designer | • Designed airdrops claim flow and token lock mechanism for the company as it positions itself in Monad mainnet launch. |
| • Project-based. Team was small and lean, and speed was a priority for the project. | |||||
| • Designed the flow, along with a design system to support it for future documentation. | |||||
| Puffer Labs | Dec 2024 - Sep 2025 | https://www.puffer.fi/ | Web3 | Product Designer | • Revamped the design system along with the design process – improving the quality of each product design iterations and feedback cycle. |
| • Led the design team in cross-functional collaborations and stakeholder feedback cycles. | |||||
| • Designed Puffer Institutional, a restaking platform for the larger-scale operations. This included the website and the main product. | |||||
| • Redesigned the Puffer App – identifying key areas for UX improvements and improving its synergy with a design system. | |||||
| • Designed Puffer Launchpad - an internal dashboard for token holders to further boost protocol engagement. | |||||
| Birthday Research (R&D arm of Bake) | 2022 - 2024; | https://birthday.dev/ | Web3 | Product Designer | • Pioneer designer of Birthday Research, covering a lot of different hats as an early-stage designer. |
| • Helped establish the design culture and process for the company, prioritizing design systems and efficient developer and PM collaboration. | |||||
| • Designed products including Light Wallet, Quantum, Ordzaar, and MarbleFi. | |||||
| • Conducted qualitative interviews for problem framing to aid MVP iterations of the products (particularly for Light Wallet). | |||||
| • Helped in scaling the team through hiring and other design initiatives for culture. | |||||
| Ordzaar | 2023 | https://ordzaar.com/ | Web3 | Product Designer | • Part of the pioneering team that helped establish the product-market fit. Responsible for the MVP launch and its early feedback cycles with the community, ensuring viability and product value, even from the start. |
| • Key contributor in scaling the design team, processes, and its design system, which was used as legacy artifacts even beyond my stay at Ordzaar. | |||||
| • Built design system for product and its intended ecosystem, which included Ordinals Explorer, and a native wallet for holding Ordinals (Bitcoin NFTs) | |||||
| • Key member in supporting Ordzaar’s events – particularly named Ordsummit, which became a top conference about Bitcoin ordinals. Helped design the website, and other marketing collaterals. | |||||
| Bake (Previously named Cake DeFi) | 2021 - 2022; 2024; Present | https://bake.io/ | Web3 | Product Designer | • Led the revamping and audit of the design system being used by the team. |
| • One of the early designers of the team, providing the MVP designs for a lot of the early iteration of the product as the team prioritized GTM speed. | |||||
| • Key contributor in the refinement of the design process – facilitating design workshops which helped break down functional silos and foster cross-functional collaboration and improve company culture. | |||||
| SAVii (Previously named Uploan) | 2019 - 2021 | https://savii.io/ph | FinTech,Lending,Employee Benefits | Service Designer | Product Designer |
| • Conducted design workshops and qualitative interviews to help understand different types of personas, including HR Employers, Loan Officers, Repayment Officers, and Relationship Managers. | |||||
| • Conducted task audits for both Loan Officers and Financial Operations officers, which helped identify frictions and redundancies on both high-level, and task-level. This enabled the company to improve the process holistically, with a defined outcome of improving borrower applications | |||||
| • Collaborated with Product Managers, Data and Engineers in building an internal tool that aims to empower our Loan Officers. This improved the company's speed in processing and validating loans and provided an increased capacity for incoming clients. | |||||
| • Close collaboration with C-Levels, PMs, Department Heads, and different levels of officers. | |||||
| • Designed interfaces for Loan Officers, FinOps officers, HR Employers, and a dashboard for borrowers. | |||||
| • Established design system across the product ecosystem, and collaborated with developers for sprint cycles and design handoffs. | |||||
| Trifecta | 2018 - 2021 | https://www.linkedin.com/company/trifecta-core-technologies-corp/ | Agency,Various Industries | Product Designer | Strategy |
• Design process often involve problem framing workshops, stakeholder mapping, opportunity canvas, lo-fidelity wireframing, up to its production-level of hi-fidelity mocks with developer handoffs | | Kalu (previously known as HCA) | 2018 - 2019 | https://kalu.app/ | Healthcare | Consultant | Product Designer | Research | Strategy | UX Designer | UI Designer | • Designed a triage of products for the holistic flow of booking medical appointments – including (1.) Patient App, (2.) Doctor App, and (3.) Clinic Hub. Established a design system for a cohesive sense of design identity across the ecosystem. • Collaborated closely with doctors and key stakeholders in both the problem and solution space. • Designed a system administrative tool for clinic admins to facilitate the schedules and logistics of each doctors in their respective medical centers. This allows for a smooth process of transition from an offline administrative tasks to a digital, automated process. | | Caspo | 2018 - 2019 | https://www.188bet.com | eGames | UX Designer | UI Designer | • Designed for a product that is already established, working side-by-side with data in understanding how optimize user flows through various experiment plans and A/B Testing.
• Designed for design system for an omni-channel product that unifies the design specifications that the team would need, increasing agility to deliver product iterations and optimizing the full design operations across various teams. This has been particularly helpful also because of the remote setup of different teammatesKey con | | STORM Technologies | 2017 - 2018 | https://storm.tech/ | Employee Benefits | Product Designer | Research | UX Designer | UI Designer | • Designed a platform for employee benefits – empowering employees to fully utilize their entitled benefits thru conversion to points, which leads to consumptions with a marketplace that is tailored to employer's cultural directions.
• Designed a platform for employee rewards – providing employers an engagement program for data‑inspired, culture‑shaping approach on employee engagement.
• Designed a digital platform for freelancers to provide them access to traditional employee benefits – through the use of cryptocurrency. This aggregate community of freelancers allowed the insurance industry a sizable market to engage with. | | NODA | 2015 - 2017 | http://noda.com.au/ | Agency,Various Industries | Visual Designer | UI | UX | • Designed websites for various clients and industries to showcase the client's vision, services and products. | | TATA | 2013 - 2015 | https://www.tcs.com/ | Agency,Various Industries | Web Designer | • Designed various SME websites that improves their marketability and user engagement | | Central Digital Lab | 2011 - 2012 | https://centraldigitallab.net/ | Film | Film Restoration Trainee | • Reinvigorated old films by scanning the negatives, cleaning debris, frame-by-frame masking, colorization and light grading. |
Creating meaningful interactions between technology and the people starts from the understanding of people's needs, and goals.